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About The Authors

Automotive marketing pros, proven industry thought leaders, and former auto dealership internet managers and salesmen outline the strategy and steps for self analysis and build the momentum to move you forward to shape your dealership, your career and your sales. Join co-authors:

Brian Pasch, CEO of PCG, has built his business insights and strategy on a foundation consisting of over 20 years of Information Technology and Marketing leadership. He has been recognized as a builder of world-class data warehousing models, a creator of award winning search marketing strategies and the highest rated Internet Trainer in the automotive industry. Brian Pasch is an avid writer and blogger and his commentary on Search Engine Optimization and Digital Marketing can be easily found on the Internet. He founded PCG Consulting to provide vendor neutral advise to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media. Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops.
Marc McGurren, joined PCG Consulting as a partner in January 2012. Formerly he was the Internet Director for the Jerry Durant Auto Group located in Weatherford, Texas. Marc was featured on the cover WardsAuto Dealer Business Magazine for his strategies on being one of the top General Motors Internet dealerships in the country. He is a regular contributor and former community editor for Drivingsales.com, speaker at multiple automotive conferences including the Digital Dealer Workshops, Driving Sales Executive Summit, Digital Marketing Strategies Conference. With more than 7 years of automotive experience he has held positions that range from managing sales, finance, service and parts, as well as internet director. His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” has helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011.
Glenn Pasch, COO, Pasch Consulting is a trainer at heart. He is a speaker, writer, coach and operations strategist as well as a customer service fanatic. He works with executive management and internal teams to develop new strategies around Digital Marketing initiatives that will enable businesses to achieve their desired objectives and priorities. Glenn has more than 20 years of experience as an executive coach with a proven track record of leading diverse teams of professionals to new levels of achievement.
Edward Shaffer brings over ten years of experience to PCG Consulting, beginning in 2002 as the Internet Sales Manager of Park Place Lexus in Grapevine, Texas where he received the New Car Sales Consultant of the Year award in both 2004 and 2005. As the Internet Business Development Manager for Park Place Dealerships he crafted the internet sales processes now used throughout the group’s 8 luxury rooftops. He is a former member of the AutoTrader Dealer Advisory Board and the Edmunds.com Dealer Council, a frequent contributor to many online Automotive Internet Forums and is passionately dedicated to helping dealers improve in all areas of lead handling.